Strategies That’ll Help You Score New Clients & Referral Partners For Your Venture

Quick question – what strategy would you apply to expand your business and gain potential client references? Cold calling or expanding your horizons via emails or texts?

Though they might work partially, IRL, cold-calling is downright a terrifying experience for a huge number of professionals, and outreaching via email seems too itchy and uncomfortable. 

Riccardo Annandale/Unsplash | What’s the best strategy to capture more leads and rope in more partners for your business?

Isn’t that first introduction call straight-up painful? That first introductory call to a cold prospective gives the exact same pain that one feels while being rejected. Ahhh! So embarrassing.

So, what’s a better approach? Think about it, if you’re presented with a clear mindset and have a strategy to communicate on different channels where the potential audience exists, you can surely achieve your goals pretty early, right?

Here are some shortcuts that might be of help.

Use your LinkedIn profile

Leveraging your LinkedIn profile to get exposure and introducing yourself to leads is an excellent place to start. Just by introducing yourself casually will help you achieve far more engagement as compared to cold calling.

However, developing a successful lead via LinkedIn takes time and a bunch of effort; after all, the road to success comes with some rules. It requires you to develop your own cadence and go through trial and error. 

LinkedIn Sales Solutions/Unsplash | Leveraging your LinkedIn profile to get exposure and introducing yourself to leads is an excellent place to start

Level up your LinkedIn communication

As you start connecting with more and more individuals via your account, you need to make sure that you’re providing them a wholesome experience. To reach out to a bigger and better audience, you must improve your communication tactics and build a fruitful relationship with them.

It’s critical that you understand that time constraints are a real deal. You already have too much on your hands, especially when starting a new venture, which is why outsourcing becomes a necessity so that you can focus on the other important priorities as well.

Establish an outreach program

Should you start with an email or a cold call? Even the biggest of the business professionals go through this delima. So the question is – what’s the better approach? TBH, it’s whatever you’re comfortable with!

Your outreach program should depend and revolve around your strengths and the potential customers you’re trying to reach out to. Regardless of whatever program you opt for, the results will only be seen if you’re persistent. 

Rémi Walle/Unsplash | Your outreach program should depend and revolve around your strengths and the potential customers you’re trying to reach out to

Bottom line

Starting a new business and reaching out to more and more potential clients is not an easy job, and definitely not something that can happen at the snap of a finger. We hope you found these tips helpful and get a deeper understanding of your client base.