What Market Trends Attract More Money In The Post-COVID Marketplace?
Prior to the COVID-19 pandemic, almost all sectors of business were flourishing. From the energy sector to consumer goods, small and medium enterprises businesses were very well off. But if there was one module of business that was neglected before the pandemic, it was the online business model. Many traditional brick-and-mortar stores were not ready to adapt to the demands of online consumers. Thus, eCommerce was one of the sectors that were neglected. And there was a reason behind it. Businesses that were operational through physical stores for decades, did not feel the need for it. If they did, they were not prepared and equipped with the required essentials. So, the market trend before Covid solely relied on traditional brick-and-mortar stores.
But as Covid hit, the need for eCommerce became inevitable. Physical stores were shut. Customers were confined in their homes and were not allowed to walk out. Consequently, the demand for online shopping has become inevitable. But the problem was that a vast majority of physical stores were not ready and prepared for this drastic shift in their business modules. Consequently, these businesses collapsed. Some of them made a comeback, and others disappeared from the competition.
Nike is one of the giants that were successful in making a ‘glamorous’ comeback during the COVID-19 pandemic. Amidst the chaos of the pandemic, Nike decided to pull off its new strategies to go online. According to Statista, in early 2020, Nike’s yearly sales increased by 35%. Of course, this was definitely because of its adaptability to the growing demands of eCommerce.
Nevertheless, it is essential to note that these companies did not only thrive during the pandemic. Instead, they continue to generate more revenue and succeed in the post-covid era. Currently, Nike has numberless online outlets properly functioning based strictly on eCommerce. And it is paying off massively.
So, in this post-covid world that we are living in, eCommerce is the foremost trend that attracts more money. eCommerce businesses are thriving in an unprecedented way. And traditional physical businesses are also in the race to adapt to this new trend of shifting online.
The Energy Sector
One of the aftermaths of the COVID-19 pandemic is that it has created a growing demand for fossil fuel and gas. Subsequently, the prices of gas and fuel are at an all-time high rate. Major oil-producing countries like the United Arab Emirates and Qatar are on top of international marketing, thanks to the crying demand for oil worldwide.
Similarly, the Russian war on Ukraine has also created a scarcity of oil throughout the world. As a result, a crying demand for oil is felt worldwide. So, oil is the next trend that is attracting more money than ever before.
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